Led by market leaders RED BULL®, MONSTER, ROCK STAR®, and fast-growing brands like BANG®´energy drink, IRI reports show aggregate sales of over 50 top-selling energy drink products sold in the US for the last 52
weeks, across all US channels of trade.
$12 billion is a huge number, folks. Not easy to be a market leader in this business, in the US or worldwide, where energy drinks are on track to exceed $50 billion in sales!
This comprehensive report from IRI GLOBAL covers the” Latest 52 Weeks Ending June 16, 2019 and it is entitled “Total US Multi-Outlet w/ C-Store (Grocery, Drug, Mass Market, Convenience, Military and Select Club & Dollar Retailers”
So come on all you wannabe, swaggerers, pretenders, failed competitors, and newly launched energy drink competitors, its time to stop bragging about invisible to non-existent sales in the US market and STEP UP YOUR GAME!