“SALES JUMP IN THE ENERGY DRINK SEGMENT.†  “7.5% increase to $12.2 billion in category sales.†From: SOURCE Click for a downloadable PDF

Led by market leaders RED BULL®, MONSTER, ROCK STAR®, and fast-growing brands like BANG®´energy drink, IRI reports show aggregate sales of over 50 top-selling energy drink products sold in the US for the last 52weeks, across all US channels of trade. $12 billion is a huge number, folks.  Not easy to…