Image: Entreprenuer Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance (e.g., blogging versus social media versus channel communications) using important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. In other words, it tells…

Which person, from another field, do you think advertisers could learn most from? One name that might not spring to mind is Abraham Wald. Wald, who Matthew Syed wrote about in Black Box Thinking, was the grandson of a rabbi, born in the Austro-Hungarian Empire in 1902. He was a…

Prepare yourself for the world’s most obvious statement. Are you ready? Here it is: Every company needs to make money to stay in business. Alright, now that we’ve gotten that out of the way, it’s time to ask the logical follow-up question: Whose responsibility is it to convince prospects to hand…

If you’re a CMO…” WHY YOU’RE DEAD MEAT IF YOU’RE A MARKETING EXEC BASED ANYWHERE OUTSIDE OF BOSTON, NYC OR SILICON VALLEY! No matter how well-connected you THINK you are, AND DESPITE YOU THINKING THAT YOU ARE AN EARLY ADAPTER OF TECH PROGRESS, if you don’t actually live in…